Transparency, price-dependent demand and product variety
نویسندگان
چکیده
منابع مشابه
Reference-Dependent Utility, Product Variety and Price Competition
Reference-Dependent Utility, Product Variety and Price Competition Products such as iPhone, Coca-Cola and Tide serve as the standard against which consumers evaluate other members of the category. Empirical evidence suggests consumers care about not only the consumption utility derived from a product but also the gain-loss utility in comparison to the reference product of the category. This pap...
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ژورنال
عنوان ژورنال: Economics Letters
سال: 2011
ISSN: 0165-1765
DOI: 10.1016/j.econlet.2010.11.041